Infolinks is an online advertising platform for publishers, advertisers, and brands.
They also work with other ad networks including Google AdSense.
The company’s products, including InFrame, InScreen, InFold, InTag, InArticle and InText, are claimed to enable publishers to create new revenue streams from their sites.
In3 (Infolinks Intent Intelligence) platform analyzes text on websites and inserts adverts in the text.
So it’s not messy taking up all the space on your page and only appears when the reader has the mouse over the word in the text that has the advert associated with it.
Then the ad pops up and disappears when the mouse has moved away from the word simple, easy and convenient.